Actually, industrial process heat will be a great driver of FF sales. A great deal of current industrial energy use is simply to generate heat in the first place.
With a 5 MW FF unit supplying 5 MW electric and 8.4 MW thermal an industrial site has a win/win/win situation… the site gets electrical power, process heat and its overall thermal footprint actually goes *down*
For a residential area the unit can supply residential heating in winter and the heat can even power residential absorption chillers in the summer.
Oh yeah, there’s going to be use for an FF units’ “waste” heat… a *lot* of use.
And where heat is not needed, just the power, the FF unit can be air cooled and distributed widely so as to have minimum impact on its surroundings as well as a much lower overall thermal footprint than fossil fuels.