I was browsing around today, procrastinating while I am supposed to be writing up my project and found this.
Virgin’s Pitch TV
Basically submit a 2 minute pitch video and the best ones posted to the website get put on Virgin planes for all the business travellers to watch. Sounds like a pretty good captive target audience.
I was going to post it in the new camera thread as there are some good examples of how to shoot a promotional video, and engage with the viewer
They also have a section for got-a-big-idea, but that seems more for things the Virgin group themselves would be interested in. But you never know – Branson as his fingers in a lot of pies.
The target of pitch TV may be a little low though. Sure there will be some business travellers that could have to power and influence to invest serious money, but are they really going to take a concept as big as focus fusion seriously if pitched this way. I don’t think so.
A focus fusion pitch needs to be strong, with good technical facts but without complicating with detail. It needs to pitch more at the level of a TED conference speech.
A long one would be 17-18mins, similar to Eric’s google tech talk but more honed to the business opportunities and updated with latest data. Then short cut down versions at 2 & 5 min length can be made from it. These would obviously need to be made under the LPP name rather than focusfusion.org
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