1. We could create a short – and hopefully sweet:) – promotional piece from the Google video. We’d also need a a small image, possibly the society’s logo or something more exciting to place on the home station page, that would link to the video.
2. The advertisers would be on our site. Here is a scenario:
– Visitor interested in new energy sources / fusion / “green tech” / science sees FFS ad, goes to FFS/PLL sites
– Visitor becomes advertiser, to take advantage of affinity marketing opportunity, if they are in these fields
– We ascertain advertiser originally visited FFS from our site, forward 20% of sales to FFS
– We acquire more fusion related traffic, in proportion to the growing number of new energy sources / fusion / “green tech” / science ads
Some of PLL’s current and potential vendors, investment houses, even individuals might also be interested advertising for themselves and to support FFS/PLL.