I think that a simple power point in YouTube with the major facts with the following key points:
– the future potential of FF
– why FF is much better than everything else available
– current status
– real presentation of risks
– what has been done
– what the reader could do to help promote FF
– where to find more info
will make a major impact.
Don’t get me wrong – this site is wonderful, yet there must be a simple selling point , REMEMBER AIDA
http://en.wikipedia.org/wiki/AIDA_(marketing)
in marketing