I read your recent posts on the front page, and believe you’re right that marketing fusion directly is the wrong approach. I’m a little over 50, and all my life, the govamint’s been telling us that fusion’s “just a decade or 2 off”. This sets up the conditioning that either the government’s flat out lying (very likely in most peoples’ minds) or that fusion’s so difficult that if the government can’t do it, then how can anybody else?
Against that predominant world view, polling for benefits of cheap, clean electricity would be more likely to engage people. What are their pet interests that the cost of energy gets in the way of? Clean water? air pollution? Maybe they need to strike a blow at the Oligarchy- this was referred to as the military/ industrial complex in the 60’s, and seems to be fueling the Tea Party, egged on by the Outrage Industry known as talk radio.
My guess is that after you get somebody to rile themselves up about what the price(s) of energy are costing them, you can ask a question about “what if there might be a solution in the next year or decade?” You may also draw a crowd before you pop the question. 😉