#3780
Aeronaut
Participant

That was the tactical view. The reason to publish articles to the article directories is to get readers from within the article directories themselves. Many of these readers publish blogs and web sites. Some also publish in print or other mass media. Hit a nerve, or otherwise really enlighten an influential blogger, and your article can be read by thousands within a week. This is why I mentioned controversial sub-topics in my last post.

The other reason to submit articles to article directories is to get the article indexed in the search engines, which means that when people type in “reduce co2” for instance, your article’s title and a short summary appear in the search engine results pages, which extends our reach beyond the article directory.

Your article’s title is the most critical part of article marketing- the headline, or title, which must include the keyword that you want to be visible in the search engines. It also has to be intriguing enough so that human readers will pick your article to read.

70% of the decision to read more (or to buy if you’re marketing a product) is made at the headline.

Here are some keywords that I analyzed a few months ago, and look fairly easy to rank well for:

Electric Source
Electricity Grid
Electric Consumption
Electric Resources
Reduce Emissions

Here are 2 more with a bit more competition, but still within our reach:

Emissions Credit
Reduce CO2

Here’s a sample of a workable title:

3 Easy Ways You Can Reduce CO2 Emissions Today.

Your resource box could read something like “To learn more about how to reduce co2 emissions, visit https://focusfusion.org” where our targeted search term, co2, is the clickable anchor text.