Reply To: Investment risk

[Patientman]

There is an extremely large issue that lays within your proposed committee.

through the pursuit of aneutronic fusion…communicate to people that focus fusion can provide…

The word that sticks to the issue is “can”. People have become numb to the notion of someone completing the science or the continual promise that it is “On its way”. The media have done a huge job of conveying the “almost” message. I understand your need to organize a communications committee, but without the “product” there is a lot of missing information in the effort.

You have to understand there are still 30 million people unemployed and underemployed. Time is of the essence in surviving these times we find ourselves in.

My interest in your committee is based on the appreciation of the possible outcome. When Mr. Lerner attains the ultimate goal, it will be very important to us all, providing the substantiated proof needed to start a program. At that time, a great deal of effort will be tactically planned in Marketing and P/R. It will require three times the amount Mr. Lerner has referred to in the past.

Today, creating a blip on the public’s awareness screen requires a great deal of work. Yes, a grass roots approach is a nice starting place for creating awareness; the internet provides a noisy communication vehicle, but your competition has television and radio tools, and billions of dollars. Creating fusion will seem easy compared to what is needed to get the message clearly out.