Nobody ever said it was going to be easy, Eric. By the same token, why make it harder than it needs to be?
I got a copy of Scientific American Earth 3.0 at WalMart yesterday. Page 64 starts a short excerpt from Auden Schendler’s new book “Getting Green Done”, which gives “my” concept the name of Asymmetric Warfare. In short, our job is to find out how we can make our small actions have a disproportionally large impact.
Article marketing, targeted to Fortune 1,000ish CEO and board members, seems the logical place to start. Targeting the WSJ and Inc Magazine can reach the new generation CEOs that little or none of the world has heard of. Yet.
