I believe you’re both right. Marketing to people in general, marketing to businesses who could benefit by being early adopters, and marketing to government at all levels should be an ongoing intertwined continuum. Somewhere along the way will come the critical mass- the tipping point- where everybody thinks they have to be on board the bandwagon.
This is in the context of a self-funding sales organization with local, state, regional, and national offices. Their tasks include developing relationships with the elected officials and their staffers, who know precisely what needs to be done and where the power is in that area, but lack the funding and can’t raise taxes. The initial monetization would not come from FF, but by gathering, filtering, and publishing information online, which is already a multi-billion dollar industry.
Tightly coupled with that is selling Search Engine Optimization services, which comes down to writing and publishing.
I agree wholeheartedly that we don’t want the people who brought us ITER and the NIF funding FF. Thats for career government physicists, not us.
