Reply To: Boron availability

[Aeronaut]

Scarcity and Urgency are the cornerstone hot-buttons of advertising. Presented as a high-stakes game of which visionary execs were the first ten to push the bandwagon, we have a whole ‘nother ball game called one-upmanship and corporate bragging rights. This means FF gets a free ride on their high-powered marketing machines.

Near the end of the Google Talk, Eric goes over the “other DPF brands”. What really caught my attention there is that Tri-Alpha’s machine is crippled on the drawing board by using electromagnets, resulting in more power to run the beast, and the resulting poor plasma density. There seems to be something about massive electromagnets that turns investors on.

The Emperor’s New Suit is a possible counter to that type of thinking. Maybe pitching it as “Looking For 100 Visionary Executives Who Prefer Results to Promises.”