Reply To: would nuclear energy really be accessible to all?

[Patientman]

This discussion was started on a different page and has been left for this forum. I volunteered to assist with this project because I have 20 years experience in media projects from beginning to end. Planning is everything, but so is the exactitude of the message. You have hit upon a very good concept here, even if you were only joking about it. The idea of an “infomercial” can be extended as a subtle advertising and learning tool. To think about your approach to this tool, use the four “A’s” of advertising, Attention, Awareness, Attitude and Action, incorporate them into each video message and the overall campaign. Right now, focus your audience’s Attention the environment and the need to raise capital for Lawrenceville Plasma Physics (LPP) for conducting proof-of-concept experiments to show the feasibility of plasma fusion. If they find it interesting fine, if not then it is on to the Awareness campaign, which you should be producing concurrently.

Your message is trying to cut across multiple types of audiences. They may agree with you on the environmental problem, but have a complete misunderstanding of your ultimate goal. Don’t lose them in technological babble. Selling is “KISS” and marketing is gaining life long customers who have an emotional attachment to your product.

My mentor was the lady who wrote the NordicTrack infomercials. I wrote the video on “How to Get Started”. It reduced returns on the 30 day policy by at least 50%. Education on the product brings wisdom and provides great service. Service is why we are here.