Currently, you folks are digging out the main concepts and refining them. Please don’t rush your process or the four “A’s”. Yes this video needs to be timely(yesterday), but then being patient is what will also give you the guts of the message.
The Time Perspective video was a great visually stimulating piece, it kept my attention. We are a more visual world and using words can back fire sometimes. “Donate Today”, is very powerful and if you add “Save The World Tomorrow”. You will get a very interesting response. Matter of Fact, the less words you use at the beginning the better. Most of your message in words should be on your home page, this is where you make the biggest case. Right now, you have lost the message and only a bunch of teaser articles, there is no meaty article that would draw a user into the rest of the site.