Listing costs and control issues make listing an IPO a living hell. Think of it as asking a LOT of people that you don’t really have to, for permission to do something that they don’t think is possible. Plus the entire paranoia mindset that these people might be shopping your idea behind your back. Far more productive to spend that time building your brand.
The net result is that the sales psychology is reversed, as Google did with their IPO, and you can shave 100s of thousands off the listing costs, while setting the terms wherever you damn well please, since it’s a privately held company that is not required to list, if its core competency is in selling info-products and services.
If an elevator really does cost that much, this can be a good place for a properly planned and executed IPO. But post-elevator, with millions of FFs in service, is the real place to cash in. Until then, the money is a tool which reflects my organization’s ability to remove the word fiction from the label science fiction in a timeframe which defies most peoples’ imaginations.
And makes it look deceptively simple, of course.