Tulse wrote: Rezwan, who is the audience for these posters? It may be pessimistic of me, but I don’t believe the general public has enough background knowledge to grasp the issues at hand in the space of a poster (or, quite frankly, the interest). Is this material intended for a more specific audience, like potential investors or regulators?
That’s the point of the poster: to give the general public the basic framework to grasp the issues. And also to engage their interest.
And potential investors and regulators are likewise not aware of these concepts. It’s a general awareness tool.
We probably need more than one approach/poster, since different messages work for different people.
We already have the very simplest message – in the handy nuclear peace design. This poster with several panels is intended to get the whole story – as simple as possible.