Reply To: turn heat into electricity

[Rezwan]

Aeronaut wrote: You have to remember that I sold, designed, and painted signs for 14 years, Rezwan. I had at most 3 seconds- usually 1 to 2 seconds for a driver to see, read, and decide to respond to a sign. The standard format was 6 words on 3 lines. The owner filled in the details and closed sales either in person or over the phone. What is our Unique Value Proposition in 6 words or less?

I see the poster’s environment as a room full of people mingling amidst a smorgasbord of ideas hoping to be the best. Therefore our poster must stand out from the same-o visual competition from across the room as people walk past it.

I wish aneutronic fusion was a quickly grasped idea. Unfortunately, it stumbles on a lot of cognitive barriers. Our poster needs to be a deeper think piece. We have a bit of work ahead of us for this concept – it’s a bit layered and technically sophisticated. I don’t think 6 words is adequate.

Also, it’s designed to be discussed and to tell a whole story. Something like this. Compares two complex ideas in a short, easily grasped space, and holds your attention.

I see the poster’s environment as virally being replicated throughout cyberspace. And also, as a thing you hand people and talk to them about it, and each question they have (and they have many as they start getting into the subject) you can refer back to the poster. Yes, we’ve covered that point.