Reply To: turn heat into electricity

[Aeronaut]

You have to remember that I sold, designed, and painted signs for 14 years, Rezwan. I had at most 3 seconds- usually 1 to 2 seconds for a driver to see, read, and decide to respond to a sign. The standard format was 6 words on 3 lines. The owner filled in the details and closed sales either in person or over the phone. What is our Unique Value Proposition in 6 words or less?

I see the poster’s environment as a room full of people mingling amidst a smorgasbord of ideas hoping to be the best. Therefore our poster must stand out from the same-o visual competition from across the room as people walk past it.

When you saw one of my signs, you read it. You had no choice. You didn’t realize you had no choice, it was so natural. Smile much, say little, hand out brochures, and let the poster sell the message of fresh hope (or new FUD) for old problems.