What’s makes a coupon sold as a loss-leader an investment? I see coupons in the newspapers all the time. Is it that there is no guarantee that they will be redeemable because they depend on successful completion of a research program?
I saw it that LPP would license coupon sales to FFS, but for no per-coupon fee – as a charitable donation. And FFS sells them under the expected energy retail price in order to encourage charitable income.
Combining this with a pledgebank system would be good – We’d be guaranteed our money back if not enough coupons are sold.