Reply To: Set up a holding company

[JShell]

Aeronaut wrote:
What this boils down to imo is that their motivations are to protect a wide range of existing cash cows and jobs in the status quo. Think how many smart grid, clean coal, and other research boondoggles will go down the drain (along with the stock prices and carefully cultivated leadership images) if a straight-forward solution, with a definite time frame and budget, should come along.

I can advertise to smart phones around the world for a penny per click. Targeting can be as specific as the handset’s make, operating system, readers’ age group and general interest such as sports or business. Thus we can reach a lot of the world’s early adopters. I’m leaning toward using farce as the vehicle to make the message and branding instantly memorable, but that’s just my opinion. Who knows- maybe there’s a rea$on the TV stations always run hand-wringing ‘news’ stories.

I agree with all of this, and I like Rez’s idea about keeping people’s fears of being labelled a “boondoggle” in mind as we push for win/win solutions.

i like jokes/farce combined with online marketing as a way to support pro-fusion lobbying or demonstrations. . . i also like piggybacking off of larger fossil fuel ad campaigns (including “Let’s Go” and chevron’s recent rebranding attempt). but i think if we really want to get lots of people on board, we have to be thoughtful and targeted, and we have to give them more centralized ways of participating and supporting fusion . . . via letter-writing or something else.

imo if we could create a video telling the “story” behind all of this fusion drama, then maybe people could get their minds around why we are where we are when it comes to fusion. a youtube video could go a long way, or doing a full-length indie documentary could help get the word out. this could make for some high drama! and it could be done while correcting everyone’s assumptions about fusion . .. ie that its hundreds of years off, it could lead to more nuclear waste, it could be used for worse weapons, etc.

maybe if we start making noise politically then folks might start to take fusion’s potential more seriously?