Sour grapes have little or no market value. The consensus and climatology exist because other groups have been more successful at getting publicity than we have. Of the 2 general groups of sales people, these people are the ones who can sell intangible “products”- ideas. The guy selling Hype Perions is a very good example, since, like us, he has no proven hardware or regulatory certifications in hand to sell with.
2 facts about internet marketing to consider are that the majority of “purchases” begin with offline marketing (TV, radio, and print ads), and 97% of the clicks go to the top search engine result. Without belaboring SEO’s inherent slant toward government-funded science (.edu and .gov sites with thousands of pages available for link juice funneling), we don’t advance the Cause by debating what can’t be proven.