The problem with Michigan is the flipside of the mass manufacturing heritage- it is and will likely remain a part of this state’s self-image for another 20 to 50 years.
Marketing and selling gets a lot easier if you ignore or have no conscience. I believe the reason most “stuff” sells poorly is that it isn’t really needed or wanted, hence the marketing and sales letter shenanigans. FF is an oasis in that desert. Also, FF will need to manufacture wear parts, while most revenue will come from the service of providing electricity.
A few potential taglines:
Clean Up Your Act With Focus Fusion!
Discover The Focus Fusion Green Career Generator!
Train For The Focus Fusion Future at ____________ (diploma mill’s name goes in the blank)
32 Ways Focus Fusion Can Fix _______________ (name your soapbox issue)