Reply To: p-Li7 fusion
The Focus Fusion Society › Forums › Reframing fusion, managing expectations › Framing Fusion: Sonofusion nobel debacle › Reply To: p-Li7 fusion
PatientmanMaybe it is time to simplify the story and frame it as an advertising or marketing person would. They differentiate their product to the market place through a story. I have been watching a few more of the RSA videos on YouTube.
Simple productions with interesting concepts.
http://www.youtube.com/watch?v=u6XAPnuFjJc&NR=1 What motivates People
“The customer wants to know, “What’s in it for me?” Today, the story they listen to is the one that is very up-close and personal. That is the new social networking key.
Why do companies like Goggle, Skype, MySpace, Apple and many other new economy types succeed?
They have three major factors that lead to better performance and personal satisfaction
i. Autonomy = Engagement
ii. Mastery = You get better at something you enjoy
iii. Purpose = You want to solve the energy problem using the above factors
Notice there is no mention of money? Watch the video.
The next story has to be one of great hope and maybe even a solution to the environment they live in. Keeping it simple will make it personal.