@ Breakable, your RPG/SIM game sounds too complex for a FB game, although I think it does accurately model the real life procedure.
The pet rock succeeded because it was so incredibly dumb. How do you sell a rock to anybody, let alone the masses? The red and green map is a fairly straight forward popularity contest. The question would then be how to reward individuals and groups for large numbers of clicks so they make it viral with little or no advertising.
