Reply To: Iconography

[vansig]

Breakable wrote:

Here’s that marketing black-magic: if $250K for a 5MW reactor piques peoples’ “too good to be true” filter, then tell them $1M for 1..15 MW. People have come to expect incremental improvements, not revolutionary ones. We know it’s revolutionary. Let’s downplay that. Later, when the technology triples their expectations, we all win.

For a quite long time I was suggesting to go for the fusion-fission hybrid approach. Its essentially the same as going the high price road, but does not involve lying about the price.

it isn’t “lying about the price”. it’s “setting expectations”. we expect that the $1M will deliver the whole 15MW plus a spare generator. they (investors, licensees) expect marginal increase in value over what is currently available.

we have not yet met their expectations by demonstrating a working generator.

so let’s give ourselves some head-room, by testing receptiveness to the concept. the other day i had a chat with a guy from the local power generation company, and told him about the above spec, without mentioning that it is fusion. He was quite receptive, and suggested that a 15MW generator is in the zone for a typical university or industrial campus. my conclusion: an easy sell.