Reply To: Fusion Oil

[Patientman]

I have identified approximately 80 other sites, where the information/announcement/story could be posted as an email in a contact us form. If a precise marketing type of description was cut and pasted into the form field, you would hit those addresses fairly quickly.

If you want some examples:

http://thinkprogress.org/contact
http://thinkprogress.org/contact/page/79331 (Ryan Koronowski) Environment
http://thinkprogress.org/contact/page/79501 (Kiley Kroh) Environment
http://thinkprogress.org/contact/page/78963 (Rebecca Leber) Environment
http://thinkprogress.org/author/joe/ (Joe Romm)Environment

They write about interesting energy and climate related issues. The only way to get their attention is to send a form through their system.
I have a list of journalists such as Bill Moyers from PBS as well.
The best places are Face Book, Pinterest, linkedIn and number of other places as well. I think if you diversify the direction of the information, there will be a lot of ground covered. The most important thing is to have the same message. It may need to be told in different ways but the message is the same.

One other suggestion, it is a well know fact in advertising and marketing, a consumer does not cognitively register information in the first two “Flashes” of information. A consumer requires at least three to five “flashes” before drawing their attention to information. Same message 3 to 5 things just to get their attention.

When I did email marketing for a sporting goods company, I sent out 27,000 emails and received a huge response for the next few months. By the end of three months, I was down to less than 5,000 interested customers in that period of time A single email campaign would end in three days, the orders for products would go flat. This is process of numbers. It comes down to how many locations and how many people do you have to contact. Start with 7 billion and hope you get .01% to notice. 🙂