what are the winning messages? here’s what i’ve been using as teasers:

1. the public is convinced that energy production must be massive, expensive, polluting, and dangerous. but it doesn’t have to be any of these.

2. this approach to fusion was invented in 1963 and is still in the lead.

3. because only charged particles are produced, you can extract energy directly, at high efficiency

4. a proton, accelerated to 600 keV, can smash a lot of things

5. this thing generates the strongest magnetic fields ever produced, equaling those on a neutron star, without huge external magnets

6. the top three fusion research programmes are all funded, and racing toward break-even. it will happen sooner than you think.

7. no, it’s hot fusion. it reaches temperatures in the billions of degrees, all in a tiny micron-size volume

8. it cant explode, it produces no radioactive waste, and the fuel itself isn’t radioactive, either.