There are two main reasons. First, if we wait until the completion of this experiment to publicize FF and raise money for ther next phase, there will ineivitbaly be a gap and delay. Better we publicize now, paving the way for getting money either privately or from the government. Second, it is only reasonable to expect that there will be resistance to FF, even once proven, from a lot of powerful interests connected with existing energy sources. We need a broad educational effort to counter this resistance and that means a big organization. It will take years to organize that, so we better start now!