#5720
Aeronaut
Participant

Dr_Barnowl wrote: Heh, it’s “like taking candy from a baby” ; something that’s easy (but probably not very nice). Usually attributed to stereotypical villains in comic books!

The “cub scouts” are a boys club ; leading boys to a candy store is easy because the contents are so appealing. The analogy is that FF is so appealing compared to Big Fusion, for all the reasons we’re familiar with.

Giving candy to a baby? You’d be fought off by paranoid mothers afraid that it contains LSD or warfarin…

You almost have it, Doc. FF isn’t fighting the plasma’s natural tendencies like our competitors are. I have what I think is an easier to grasp page all the way through.

My main question at this point is if the calls to action are crystal clear and compelling to the average person, since the copy is slanted heavily to inducing corporate greed.